More kids now want money rather than gifts for Christmas. Stephanie Keller, Kantar Media TGI, Senior Marketing Executive, explains why retailers should be aware of how to advertise to youths spending their own money post-Christmas.
The typical British high street is set for a boost this Christmas as shoppers are poised to make three additional shopping trips each to collect parcels bought through Click & Collect services, according to new research from eBay.
For online retailers, slow loading pages, unmanageable navigation, and tortuous check-out processes, are resulting in bounce rates often in excess of 80%. Retailers are not only missing out on sales but creating an appalling first impression in what has rapidly become the dominant route to market, effectively closing the door to the mobile sales channel. … [Read more…]
The first spike in online Christmas shopping in the UK will be November 25th with a projected spend of £208 million, a 51% increase over an average day’s online sales, according to a new report.
The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend.
November is the biggest month for ad spend in the US, with the technology and jewellery sector getting most investment, according to new research from Nielsen.
Retail giant John Lewis has predicted that traffic from mobile phones will outstrip traffic from desktops on Christmas day, as the UK continues to take advantage of digital technology.
Almost half (47%) of consumers will order gifts online this Christmas with less than a week until the big day itself, according to new research.
Microsoft is planning to launch its own smartwatch device in the ‘next few weeks’, according to Forbes.
The latest figures from the IMRG Capgemini e-Retail Sales Index have unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever growth rate in the Index and the slowest since 2010.