Top Christmas ads on YouTube 2014: John Lewis leads but Tesco spreads its bets
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads.
Christmas
Online Christmas conversion rates to rise by over a third
Online conversion rates in the UK this Christmas are expected to increase by more than a third compared to the rest of the year, according to new research.
Honda Twitter account ‘hacked’ by Skeletor in social media stunt
Honda has faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets.
Top brands on Pinterest: ASOS leads the way for retailers
For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas.
More than half of Christmas purchases to come from mobiles- report
During Christmas 2014, more than half of online purchases in the UK are made on a mobile device, according to the 2015 predictions report from global technology analyst company CCS Insight.
Mobile mishaps: iPhone users ‘most accident prone’ mobile owners
From sitting on them, to dropping them down the toilet, microwaving to washing them, more than one fifth of Britons have damaged their phone so badly it needed to be replaced, according to new research.
Guest comment: Black Friday Frenzy Leads To the Question – Should We Be Prepared To Queue Online?
With a raft of high profile retail sites crashing this morning, Mike Austin, CEO of Triggered Messaging looks at what brands can do to prepare for the next online rush as the festive shopping spree starts…
Christmas ‘not biggest season for retail affiliate marketing budgets’
Christmas is not the most important season for the majority of retailers to engage in affiliate marketing activity, according to new research.
Savvy shoppers ‘make 9 visits to a retailer’s site before deciding to buy’
Compared to three years ago the average shopper now has an additional 7 interactions with a brand before converting, according to new research.
Christmas shoppers to spend £17.4 billion online
Online sales set to account for close to a quarter of all Christmas spend in the UK, with the average household forecast to splash out a total of £775 on the festive season. Mobile shopping is expected to grow by 301% year over year, according to new research.