Video viral of the week: O2 turns England Rugby stars into giants
England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign.
Christmas
UK contactless spending triples in 12 months
As spending limit on Apple Pay increases from £20 to £30 new data shows sharp rise in contactless payments.
Cannes Lions award winners: Geico pre roll ad wins Grand Prix
The Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mould-breaker in the category: a spot from Geico’s “Unstoppable” campaign that dares viewers to try and stop watching ads in which “nothing” happens.
From Mad Men to Mad Scientists: Four Ways to Fuel Ad Revenue with Identity Data
With the final episode of Mad Men hurtling towards us, David T. Scott, Chief Marketing Officer of Gigya offers four ways today’s marketers and Mad Men can become Mad Scientists using customer identity data to fuel ad revenue.
UK retailers failing at email customer service (but improving on Twitter)
Despite significant investment in digital channels, UK retailers are still only answering just over half (55%) of routine customer questions asked via the email, Twitter and web channels, according to new research.
UK emails trends: Consumers ‘more receptive to email
Despite warnings over a holiday blizzard of marketing messages or a consumer backlash against over-eager inbox advertisers, the Christmas period was actually a strong time for email marketing, according to new data.
Apple makes largest profit in history as bigger iPhones pay off
Apple’s earnings over Christmas rose by 38% year-on-year, helping Apple set a new record for the biggest quarterly profit ever made at $18bn (£11.8bn).
Christmas delivery volumes: the ‘tsunami effect’
Parcel volumes performed as expected both for 2014 as a whole and over Christmas – despite a ‘tsunami effect’ on demand caused by exceptional sales activity over the Black Friday weekend, according to research.
UK online sales exceed £100 billion in 2014
A solid Christmas online finished off 2014, with new data from the IMRG Capgemini e-Retail Sales Index indicating that £104bn was spent online in 2014, the first time annual spending has exceeded the £100bn barrier.
Black Friday sales lead to slower growth in December- BRC
Ecommerce grew more slowly than expected in December as Black Friday encouraged more shoppers to do their Christmas shopping the previous month – and discouraged others from buying gifts online, a new study suggests.