John Lewis Christmas ad premieres on YouTube
The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in their campaigns.
Christmas
UK stores ‘will get two-thirds of Black Friday sales spending in Europe’
Retailers in the UK are preparing for a record-breaking Black Friday, with almost £1 billion in online sales expected, while online sales over the Black Friday and Cyber Monday weekend (27 – 30th November) could exceed £2.2 billion, according to new research.
John Lewis Christmas ad: A social media analysis
The John Lewis Christmas ad has become something of a cultural landmark in the UK. With the latest version set to air on TV tomorrow morning, new data looks at the social media impact of the ads over the past 5 years.
Coca-Cola turns to social media to promote Christmas truck tour
Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt.
Nearly half of Christmas gift buyers will do it all online
Internet devices are redefining the way Britons buy Christmas presents, with the average person to spend nearly £490 on presents, according to new research.
How prepared are logistics operations for Black Friday peak?
A lot of work has been done by the logistics industry to ensure that the Black Friday period is managed efficiently this year, and today IMRG is publishing three key considerations in support of achieving this.
Amazon hires 100,000 people for Christmas rush
Amazon will hire around 100,000 people for the holidays, marking a 25% increase from last year as shopper switch from the high street to online.
Top tips: How your data can turn Black Friday into a White Christmas
With the festive shopping frenzy fast approaching, Matthew Napleton, Marketing Director, Zizo, identifies the four key areas that retailers should be aware of when it comes to improving their returns strategy, and highlights how data analytics can assist this process.
Argos takes on Amazon with same-day deliveries
Argos is taking on Amazon with a same-day home delivery service for the UK ahead of the Christmas rush, provided customers pay an extra fee.
Getting your website prepared for the Christmas rush
With Christmas on the horizon, this infographic from agency NuBlue offers tips of how online retailers can prepare their websites for the Christmas rush.