Black Friday leads to ‘Out Of Stock Saturday’ [INFOGRAPHIC]
Black Friday will cause £160million worth of stock to be returned over the Christmas period, according to a new report.
Christmas
Global ad trends: Record surge in demand for TV ad slots for apps ahead of Christmas
There has been record growth in demand for TV app advertising slots targeting Thanksgiving and the Christmas holiday, with the number of ad slots already booked more than 50 times that of Q4 2014, according to new research.
Video viral of the week: LateRooms ditches ‘unrealistic’ travel ads with £5m campaign
Hotel booking site LateRooms.com has launched its first TV ad campaign since 2013 as it aims to improve brand awareness and move away from the ‘unrealistic, white noise’ advertising it claims its rival are currently offering.
Top 10 Christmas ads of 2015: Aldi beats John Lewis in Channel Mum survey
With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.
eBay Advertising debuts ‘predictive targeting’ tool to reach parents
eBay Advertising has launched a new, predictive targeting tool for identifying and segmenting five different types of ‘parent’ shoppers on the online marketplace.
Cyber Monday ‘will outsell Black Friday’
With Black Friday sales expected to surpass £1bn this year, retailers are expecting festive success based around key sales events, but Cyber Monday could steal the shopping show, according to new research.
Video viral of the week: Temptations lets cat owners say sorry for festive faux paws
Mars-owned cat treat brand Temptations has launched a #SaySorry campaign for the sake of grumpy cats dress up for the festive season. See why it’s our video viral of the week below…
Asda to shun Black Friday Sales- too little too late?
Asda has said it is pulling back on Black Friday deals in favour of spreading savings across the holiday period, to avoid what it calls “shopper fatigue”.
Argos site goes offline due to weekend ‘glitch’
Argos has apologised after customers trying to take up pre-Christmas discounts could not access the retailer’s website due to it being out of action for much of yesterday. Customers across the country took to social media account to complain about being unable to access the Argos site.
Mobile searches on Black Friday ‘to increase ten-fold’
Generation X consumers are flocking online, responsible for half of all retail search volume in the run up to Christmas on the Bing Ads Network as mobile searches rise ten-fold.