Online delivery volumes high in lead-up to Black Friday
Online parcel volume growth was up 15.5% in October – the highest rate recorded for the month of October since the IMRG MetaPack UK Delivery Index launched in 2011.
Christmas
Game ‘Christmas Shopping Simulator’ returns for Black Friday
Following the success of last year’s Christmas Shopper Simulator, UK retailer GAME has launched a sequel to its popular sim game.
Europe mobile trends: Early adopters continue to evolve
Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends.
Shoppers demand digital services this Black Friday and Christmas
This Christmas, one-third of UK shoppers want to use click-and-collect, a quarter to buy presents on their smartphones and over half want home-delivery as consumers report these services are central to how they expect to shop and receive their orders this festive season according to new research .
Most premium shoppers ‘don’t let Black Friday influence Christmas shopping habits’
80% of shoppers are not letting Black Friday influence their shopping habits this Christmas, according to new research by retail marketing agency Leapfrogg.
Right to reply: Why Black Friday is a week long
Last year Black Friday created a home delivery bottleneck and saw some companies run out of stock. David Jinks at Fastlane says spreading deals over the week will bust the Black Friday log jam.
Millennials to lead mobile Christmas shopping spree [INFOGRAPHIC]
It’s going to be a digital Christmas, with 42% of all consumers (and 60% of millennials) planning to do more Christmas shopping on their smartphone or tablet this year than last year, according to a new survey.
Top 20 shared ads of 2015: Android’s ‘Friends Furever’ tops list
A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly.
IBM’s Watson predicts top Christmas gifts
IBM has launched a retail app powered by its AI tool Watson to help make the holiday season easier for shoppers.
Google brings TrueView and Shoppable videos to AdWords for Christmas
Google has launched two of its video ad formats on AdWords, as the internet giant gears up for the festive shopping frenzy.