Brands are right to cash in on festive fever in the run up to Christmas, but new insights from eBay Advertising UK reveal an overlooked opportunity for advertisers to engage with time-rich consumers in the often-neglected ‘Chrimbo limbo’ period between Christmas and New Year’s Day.
UK consumers are relying more on search when on the purchasing journey, with clicks on search up 20% in 2019 compared to 2018, according to new research.
Tesco claimed the top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C.
An early analysis of fashion shopping habits globally this holiday season shows mobile phones account for 67% of traffic to fashion retail sites and 52% of sales revenue.
Following a competitive tender process, Jaywing has been appointed as digital agency for Britvic, handling activity across seven brands; Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.
Exercise bike and VR fitness company Peloton has faced a backlash over a “sexist” Christmas advert.
Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak.
The popularity of Black Friday keeps rising in the UK. According to the British Retail Consortium, Black Friday searches overtook Boxing Day for both 2017 and 2018. However Bloomreach statistics suggest that 2019 will be the year of the ‘mobile Black Friday’, as consumers look to bag deals on the move in their largest numbers … [Read more…]
‘Turkey vs Potato, The Ultimate Roast Battle’ is Greenpeace UK’s alternative Christmas ad. Inspired by the popular ‘comedy roast’ format and made by agency Nice and Serious, the ad is all about the laughs at first but ends with a serious point about meat and its links to deforestation.
News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.