Most popular UK YouTube ads of 2015 revealed
The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google.
Christmas
Huge increase in online shoppers lifts John Lewis
John Lewis managed to win over Christmas shoppers thanks to its impressive website, but its sister brand Waitrose failed to entice enough customers to beat last year’s festive sales figures.
European app trends: The year of the emoji
Last year was the year of the emoji, with phablets set to dominate 2016 and productivity apps on the rise, according to new data from Flurry.
M&S ‘most emotionally engaging Christmas TV advert’
What’s the most emotional TV ad this Christmas from Britain’s big high street brands? ICM Unlimited used webcams as part of a survey to capture emotions on faces during a screening of six festive ads.
Gro Company boosts sales 29% with ‘Seven Days of Christmas’ campaign
New email strategy with Bronto Software drives record December sales for the global nursery brand.
Retail searches ‘to increase on mobile by 500% over Christmas weekend’
With Christmas less than a month away, Bing Ads releases findings from its ‘UK Retail Insights Report’ illustrating consumer search behaviour across devices over the Christmas period on the Bing Ads Network.
1 in 5 ‘only use phone’ for Christmas shopping in US
Amazon and Google are the most popular sources of gift ideas among US consumers this Christmas shopping season, however 27% are also using Facebook (the same percentage as Pinterest) according to a new survey.
The most engaging High St Xmas ad is…not John Lewis’ Man on the Moon
Harvey Nichols and Kwik Fit produced the most engaging Christmas ads by high street retailers, according to Realeyes’ annual Christmas study, which measures how people feel while they watch ads by tracking their facial expressions.
Waitrose wins Christmas email battle of the supermarkets
Waitrose has beaten off the competition for the top spot in terms of email marketing to customer, according to new research.
Euro 2016 draw: App puts brands at centre of fan debate
On the back of the weekend’s European Football Championship Finals draw, a new EuroPundit 2016 app provides an alternative to expensive official UEFA sponsorship packages by putting brands at the heart of fan competition.