Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo.
Facebook’s new ‘Reactions’ button gives users six new ways to express their emotions- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. But once they can- how will they interpret these rather ambiguous emojis? We thought we’d take a look…
With the London Fashion week kicking off today, low Christmas sales mark a crisis in the industry, according to new research.
Companies are spending millions on buying mobile ad inventory programmatically but have little or no knowledge of the practice. Adam Gilsenan, Chief Media Consultant at YOC, considers the current situation and details what needs to be done by sellers and buyers to change this.
With Valentine’s day just around the corner, new data indicates that the number of people searching for ‘Valentines gifts’ in the run-up to the big day has grown by 195 per cent between 2013 and 2015.
Advertisers are shifting their budgets from paid search to display and mobile programmatic ads, as personalisation technology becomes more effective, according to new research.
In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys.
The number of overseas shoppers using their smartphones to browse UK brands has soared over the last quarter.
Retailers are missing out on an annual spend worth £9bn through not engaging with shoppers who are increasingly researching fashion choices before purchasing, according to new research.
With VR device sales forecast to hit 14 million units worldwide in 2016, Steve Dann, CEO, Amplified Robot, looks at what is happening with VR in ecommerce and how it is being used to improve online retail experiences.