Influencer marketing: What motivates customer advocacy?
New research reveals what motivates UK consumers to refer brands to friends and family, which sectors and brands are most referable, and which qualities a brand should possess to be referred.
Christmas
Technology ignorance “will cost UK independent retailers dearly this Christmas”
Just 7% of SME decision makers surveyed in the retail sector invest in technology to meet peak periods, like Christmas, which could put themselves at a clear disadvantage against the online and high street giants.
Most consumers use Amazon to research purchases (and quarter do it instore)
72% of people now visit Amazon when they want to research products online before making a purchase and over a quarter (26%) of Amazon users admit to checking for alternatives, background information and prices on the site when they come up on a potential purchase in a physical store, according to new research.
Crack the market: plan early on for China’s end-of-year shopping holidays
Don Zhao, co-founder of Azoya, offers five key marketing strategies for successful selling over the 2017 peak trading period.
Social shopping trends: Facebook inspiration helped boost Black Friday sales last year
With a combined community of more than 40 million monthly active users in the UK, Facebook and Instagram are becoming inspiration spots for consumers when shopping for Black Friday or Christmas deals, according to new research.
“Merry Biscuits”: McVities plans biggest ever Christmas campaign
Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”
Bank holiday to spark series of Christmas spending peaks
The August bank holiday weekend is set to trigger the start of Christmas spending in the UK, and mark the first of a series of peaks in seasonal shopping during Q4, according to new research.
Global affiliate marketing revenue growth up 16% during winter holiday period
Revenue from affiliate marketing within global publishers and advertisers increased by 16% year-on-year, with an average 4% increase in the number of orders, according to new research.
Technology trends: Effect of brexit vote on technology consumption
Over half (58%) of UK consumers said they are now more likely to shop around following Brexit price increases on tech, with nearly a quarter of those asked (21%) stating they would consider switching allegiance from their usual brand of technology, according to new research.
Brits “have already spent £2bn on Christmas 2017”
Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research.