Waze debuts new motorcycle mode and hands-free voice tool
Ahead of millions of people hitting the roads over Christmas, Waze launches a new bundle of features to make journeys more bearable over the festive period and beyond.
Christmas
Will Amazon Treasure Trucks reach UK shores for Christmas?
UK consumers are wondering when Amazon’s legendary Treasure Trucks will finally dock in Britain, following a UK recruitment drive earlier this year. If Amazon’s Treasure Truck plans have sunk, ParcelHero asks will another retailer sail in to pirate the idea?
Black Friday 2017: Sales beat forecasts
The amount spent on UK online retail sites on Black Friday 2017 was up +11.7% to £1.39bn, according to data from IMRG. This was ahead of the original forecast of +9% growth for the day.
Shoppers keen to set their own contactless card limit
Nearly half (48%) of shoppers would like to customise their contactless card transaction limit, or would like to the ability to do so, according to new research* from card machine provider Paymentsense.
All consumers want for Christmas is free shipping
The majority (92%) of consumers’ shopping purchases will be influenced by offers and promotions this Christmas, according to research from the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne.
‘Tis the season for content marketing: 3 top tips for content marketers this Christmas
Claire Wilson, Content Strategy Director at Stratton Craig offers some tips for brands on creating effective content marketing campaigns this Christmas season, with examples of successful festive campaigns by big brands.
Online Christmas shopping: Santa Claus is shopping online
Christmas can be a great opportunity to secure new customers, and a good experience with personalised service can lead to higher retention rates. Howard Williams, Marketing Director at Parker Software looks at how live chat software help manage high volumes of festive customers.
Top UK brands on Instagram: Burberry leads the way
Burberry retains it’s position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.
Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging
A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.
A Black Friday survival guide
Guy Murphy, industry technology evangelist at MuleSoft, looks at the challenges that retailers face with Black Friday, and the ways in which they can string together their various technologies to support their efforts.