Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.
With a week to go until Christmas Day, new data from eBay has revealed that shoppers are far from slowing down, giving retailers an extended opportunity to make the most of the festive period.
With Christmas just around the corner Adrian Cockle, Hootsuite’s EMEA Industry Principled shares his top tips for ensuring your brand stays relevant this Christmas.
Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, self-care staycations and weighted blankets.
The era of client boardroom level influence is over as more and more communications are being handled in-house, according to new research.
Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.
Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.
Brands and sellers should prepare for the ‘December detox’ that’s set to sweep the nation this weekend, as partied-out Brits make an early switch from celebrating to self-improvement – with men leading the charge.
New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.
YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.