Brexit and the UK consumer: How will it change marketing?
As debate rages over what kind of Brexit the UK faces, consumers are increasingly polarised over the impact on the economy and society — and how that impacts the marketing industry.
Christmas
1 in 3 retail businesses are still not ready for the onset ‘Golden Quarter’ traffic
The golden quarter (October – December) is fast approaching, but many retail businesses are not actually ready for the onset of increased website traffic this usually brings, according to new research.
Top ecommerce tips: Peak? Which peak?
The rise of ecommerce has made seasonal shopping patterns much harder to predict. Craig Summers, UK Managing Director, Manhattan Associates looks at how the idea of one peak period has changed for retailers and how best they can prepare their operations.
Top tips: How to get your Facebook ads to reach the people you want to
With Tesco Direct’s website being canned due to the high cost of online advertising lots of marketers are facing further scrutiny into the success of their online ads. Combined with the recent changes to Facebook’s algorithm this a key time to make sure that digital marketers are confident their social spend is helping them to … [Read more…]
McVitie’s launches ‘Sweeter Together’ campaign on Facebook
McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.
Top Facebook videos of 2017: A year in review
2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.
Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.
Facebook and online marketing tools are constantly updating and sometimes making it more complicated for retailers to make the most of the social media and tracking of the customers online and offline purchases. Declan Kennedy, CEO at StitcherAds provides solutions to help retailers in the UK to track the conversions of in-store purchases based on … [Read more…]