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Christmas

Brexit and the UK consumer: How will it change marketing?

October 4, 2018
UK ecommerce growth at risk as 94% of online brands lose EU customers since December
UK ecommerce growth at risk as 94% of online brands lose EU customers since December

As debate rages over what kind of Brexit the UK faces, consumers are increasingly polarised over the impact on the economy and society — and how that impacts the marketing industry.

Ads, News, Regulation brands, Christmas, marketing, media, retail

1 in 3 retail businesses are still not ready for the onset ‘Golden Quarter’ traffic

September 24, 2018

The golden quarter (October – December) is fast approaching, but many retail businesses are not actually ready for the onset of increased website traffic this usually brings, according to new research.

E-commerce analytics, Christmas, digital marketing, marketing, retail

Google launches ‘Travel Trends’ to help plan holiday bookings

August 28, 2018

Google has updated its travel tools with a new feature that shows how prices change for flights to popular holiday destinations.

E-commerce, Search Christmas, Europe, Google, Search, Travel

Top ecommerce tips: Peak? Which peak?

August 22, 2018

The rise of ecommerce has made seasonal shopping patterns much harder to predict. Craig Summers, UK Managing Director, Manhattan Associates looks at how the idea of one peak period has changed for retailers and how best they can prepare their operations.

E-commerce brands, Christmas, ecommerce, retail, technology

What online shoppers want: Mobile-first, connected experiences and tailored offers

August 16, 2018

64% of shoppers feel retailers don’t truly know them, according to new research that identifies the changing demands of modern shoppers.

E-commerce, Mobile Amazon, apps, brands, Christmas, ecommerce

Amazon forced to ditch ‘next-day delivery’ claim ?

August 14, 2018

Amazon is to be told to stop claiming its Prime service guarantees next-day delivery by the Advertising Standards Authority (ASA), according to a news report.

E-commerce, Regulation advertising, Amazon, Christmas, UK

Top tips: How to get your Facebook ads to reach the people you want to

May 23, 2018

With Tesco Direct’s website being canned due to the high cost of online advertising lots of marketers are facing further scrutiny into the success of their online ads. Combined with the recent changes to Facebook’s algorithm this a key time to make sure that digital marketers are confident their social spend is helping them to … [Read more…]

Ads, Content, Social advertising, brands, Christmas, Facebook, marketing

McVitie’s launches ‘Sweeter Together’ campaign on Facebook

March 13, 2018

McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.

Ads, Content, Social, Video, Viral Christmas, Facebook, games, global, marketing

Top Facebook videos of 2017: A year in review

February 19, 2018

2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.

Social, Video, Viral brands, Christmas, content, Facebook, FMCG

Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.

February 1, 2018

Facebook and online marketing tools are constantly updating and sometimes making it more complicated for retailers to make the most of the social media and tracking of the customers online and offline purchases. Declan Kennedy, CEO at StitcherAds provides solutions to help retailers in the UK to track the conversions of in-store purchases based on … [Read more…]

Ads, Social Amazon, Christmas, CRM, email, Facebook
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