Christmas Archives

ITV warns Brexit fears are scaring off advertisers

November 9, 2018

Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK’s future, the UK broadcaster has said.

Visa runs first ever UK Christmas TV advert

November 8, 2018

Visa announces the launch of its first ever UK festive TV advert created by Saatchi & Saatchi, encouraging the nation to visit their local high street this Christmas.

Top 7 John Lewis Christmas ads: ‘The Long Wait’ most emotionally effective

November 8, 2018

“The Long Wait” is the most effective John Lewis Christmas ad, according to new emotion AI data released today by Realeyes.

Mid-market migration: 76% of shoppers turn to luxury brands for Christmas gifts

November 8, 2018

Budget Brits are using discount days like Black Friday to find value outside of the mid-market but all is not lost according to new research.

40% of consumers ‘struggle to differentiate between brands’ when shopping online

November 7, 2018

While online sales continue to grow, people still find the digital shopping experience lacking – with four-in-ten (40%) consumers saying they’re unable to differentiate between one online brand and another, according to new research.

Argos and John Lewis lists boost Christmas toy Google searches 760%

November 2, 2018

Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research.

Halloween hype: Online searches up 40% for ‘third largest seasonal shopping event’

October 29, 2018

UK shopper traffic is expected to rise by 4% on the daily average on Halloween, according tone research, as UK consumers embrace the festival and it becomes an established retail event.

Social media purchases ‘to increase by 66% this Black Friday’

October 26, 2018

42% of internet users are now predominantly using social networks to research brands, products and services (39% growth since 2015), leaving search engines 10 percentage points behind, according to new research looking into potential Black Friday and Cyber Monday sales this year.

Singles’ Day comes to the UK: Chinese anti-Valentine’s event to double in value

October 24, 2018

China’s Singles’ Day will double in value in the UK this year as the event falls on a Sunday to make it more popular than ever with home shoppers, according to a new report.

Consumers to spend nearly £2.5bn in online purchases on Black Friday

October 18, 2018

UK consumers are forecast to spend nearly £2.5bn online and £4.75bn overall during Black Friday this November 23rd, with an average spend of £90, according to new research.