There is greater consumer confidence in the return of the traditional Christmas, which could prompt people to start shopping sooner and spend more this festive season, according to new research.
Marketers are approaching peak season activities with caution this year amid the ongoing pandemic, with only 45% expect to outdo last year’s results vs 90% last year, according to new research.
After a surprisingly strong Christmas sales period, retailer hopes of a continuation of such growth into 2020 were dashed in January, with online retail sales growth dropping back to -0.4% Year-on-Year (YoY), according to new data.
2019 might not have been the stellar sales year that online retailers were hoping for but positive growth in the last quarter has potentially paved the way for 2020 to “be a lot more positive for online sales growth than it has looked for a long time”. Conor McGrath, Head of UK Clients at post-purchase communications expert parcelLab, looks at the year ahead.
Retail evolves at a rapid pace, making it important to communicate with customers at exactly the right time, engage with shoppers at all stages of the buying journey and properly segment to understand them better. Michael Poyser, Chief Analytics Officer at Ecrebo looks at how retail marketers can take seasonality to a new level to boost the bottom line instead of simply relying on blanket discounts and promotions that only succeed in attracting short-term footfall and don’t reward for ongoing buying behaviour.
UK consumers are starting their search for that perfect Christmas present as early as August, suggesting an increasingly fragmented festive retail period, according to new research.
Apple has enjoyed record sales and profits over the Christmas period, crediting a surge in demand for its iPhone 11.
The first month of 2020 saw nearly 10,000 retail jobs lost in the UK as Brexit, online rivals and supermarkets took their toll on the high street, according to a new report.
Only 1 in 3 advertising campaigns being personalised as UK marketers are still not tailoring their content to specific consumers, according to new research.
True customer data-based identification, across devices and email accounts, is now essential- and device-specific cookies simply aren’t good enough. Rob Massa, General Manager for BounceX EMEA,
explains why retailers want to give their New Year’s marketing push laser-like focus, effective identification is the one challenge they need to crack.