As consumer’s purse strings get tighter, how can marketers convince them to buy luxury brands? Farhad Koodoruth, MD of Blowfish Digital, explains why the luxury brand is surprisingly bouyant, especially in emerging countries like China and Kazakhstan, but the skill is in reaching them online.
The main reasons shoppers abandon shopping carts are shipping costs and extra duty or taxes, according to the results of a new survey.
ASOS has reported a sharp rise in international sales, as the UK online fashion retailer sets its sights on a potential launch in China within two years.
Mobile use in India is booming, as it becomes the second largest mobile market in the world.
Global marketing giant WPP has taken a minority stake in Leading Smart Holdings, the British Virgin Islands-based parent company of Moment Systems, a digital advertising measurement firm in China.
Social media is booming in India, with Facebook and Yahoo leading the way, according to new data.
Social media use doubles in one year amongst UK and Ireland e-tailers, with three quarters now using Facebook and Twitter to drive sales, according to a new study.
Renren has bought online video sharing site 56.com for $80 million, as the Chinese social networking site looks to boost user engagement.
Google expects India’s Internet users to triple by 2014 as telecom carriers invest in high-speed wireless infrastructure and smartphones become cheaper, according to a news report.
Yahoo is reportedly attracting interest from potential buyers, with private equity firm Silver Lake Partners named as the first possible bidder for the embattled Internet giant.