Esports revenue will leap from $900 million in 2018 to $5.05 billion in 2024 with revenues split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising, according to new research.
Following on from last week’s Fortnite World Cup, global sales through eSports are expected to rise to $1.1 billion for the first time in 2019, according to new research.
New research by BusinessFibre.co.uk reveals the countries who spend the most time on their screens, along with insights into which gender and age groups tend to spend more time online.
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk – with brands committing big spend to the market.
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