Half global population ‘will be web connected by 2017’ (video)
Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco.
China
Top 30 media companies in the world: Google makes number one
Google is now the world’s largest media owner, with Yahoo, Microsoft and Facebook also making top 30, according to new research.
YouTube takes on Amazon and Netflix with paid TV channels
YouTube is testing paid channels on its website, charging user from $0.99 a month to watch select content such as full Sesame Street episodes or the National Geographic Kids channel.
Amazon sells apps in China for first time
Amazon has launched its first paid-for Android apps in China, beating Google, which has offered only free apps.
Global online ad spend ‘to overtake print by 2015’
Global advertising expenditure is forecast to grow 3.95% during 2013, and is set to overtake print ad spend by 2015, according to a new report.
Alibaba buys 18% stake in ‘Chinese Twitter’ Weibo
Chinese ecommerce giant Alibaba has bought an 18% stake in Sina’s Weibo microblogging site, for roughly $586m.
Smartphones outsell feature phones globally for first time
Smartphones accounted for 51.6% of global mobile phone sales in the first quarter of 2013, outselling feature phone for the first time as consumers worldwide switch on to web access on the move, according to new data.
Baidu to buy Chinese video site for $400m?
Baidu is in talks to buy online video firm PPS Net TV as the Chinese search giant looks to expand its web presence, according to a new report.
Right to reply: Apple results show 3 themes to watch
Apple posted its first profit decline in a decade this week, but the electronics giant still beat expectations despite a perceived lack of innovation. Ian Fogg, IHS Electronics & Media Senior Principle Analyst, looks at how Apple’s results demonstrate where it has sustainable differentiation from competitors, and what this means for the future of ‘iDevices’.
Case study: Multivariate testing lets Clarks walk in customers’ shoes
Back in 2010, Clarks partnered Maxymiser to work on their online optimisation strategy. This case study looks at how, the shoe retailer used customer insight and testing to get a 4.2% uplift in conversion and 900% increase in newsletter sign ups.