Global mobile ad spend to hit $18bn in 2014- report
Global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013, according to new research.
Global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013, according to new research.
Global ad giant Interpublic has bought Profero for an undisclosed sum, merging the digital network with Lowe and Partners to create a new agency Lowe Profero.
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web connectivity and access, while Africa lags behind.
Dog Digital has been appointed to provide digital and technical consultancy services to Infront Sports & Media, one of the leading sports marketing companies in the world, following a competitive pitch process.
Machine-to Machine communications is enjoying swift growth, as the growing number of connected devices influencing one another gives rise to a new age of the web, according to a new report.
The worldwide tablet market is set to grow by almost half over the coming 12 months, as PC sales continue to fall, according to new research.
This week, Apple passed $10 billion sales in the App store during 2013. Marco Veremis, CEO of Upstream looks at the future success of the app store and how effective it can be with customers further afield.
Apple says people spent more than $10bn in its app store last year, with apps such as Minecraft, Angry Birds Star Wars and Sleep Cycle alarm clock leading the way.
Apple’s share of smartphone sales has grown following the September release of the iPhone 5s and 5c, but its share of most major markets remains lower than this time last year, in the face of growing competition from rivals, according to new research.
Social gaming firm Zynga is to start accepting the virtual currency BitCoin as a payment option.