Rémy Martin uses WeChat for China push
Rémy Martin has partnered with the Chinese social media giant WeChat on its first digital advertising initiative in the country.
China
Tencent overtakes Amazon in market value
Tencent has reached $200 billion market capitalisation in Hong Kong-based trading last night, meaning that the Chinese social networking firm has overtaken Amazon in size.
Global ad spend trends: Mobile to account for half worldwide spend by 2016
Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research.
UK first country where digital media makes up half of ad spend
This year, the UK will become the first country in the world where 50% of all advertising expenditure goes on digital media, according to new research.
Baidu self-driving cars on streets by year end
Baidu announced that its long awaited self-driving car would be out within the year, as the Chinese search giant looks to stake its claim on the upcoming smart car sector.
Facebook Messenger gets mobile payments
Facebook is expanding into mobile payments by letting users exchange money through its Messenger app.
WeChat Vs WhatsApp: Battle of the chat apps (infographic)
Chat apps have become hugely popular in recent years, with Facebook-owned WhatsApp and China-based WeChat becoming the places for people to chat on their mobiles while avoiding SMS charges. This infographic charts the success of the platforms and compares the marketing efforts of both.
Twitter opens Hong Kong office despite China ban
Twitter has opened an office in Hong Kong, despite the social network being banned in mainland China, meaning its content and ads won’t reach most of the country’s population.
£479 Apple Watch revealed: Does it have a ‘killer app’?
Apple has unveiled its much anticipated smartwatch, going on sale in the UK priced at £479 for its main model and a lower £299 for a slimmed down ‘sports’ version. But does it have a ‘killer app’ that will get consumers to invest in a watch tethered to their smartphone? Only time will tell…
Amazon debuts Chinese ecommerce store with Alibaba
In a case of ‘if you can’t beat them, join them’, Amazon has opened an online store on Alibaba’s Tmall site this week.