From talking cat collars to robot marketers, technology took us in some strange directions during 2016. In this brave new world of emoji keyword targetting and smart pigeons, we celebrate the weirdest news of the year.
Salmon, the global ecommerce consultancy in charge of online operations of some of the UK’s largest retail clients, has released some stats during the busy peak trading period of Black Friday week.
The amount of money spent on programmatic advertising will grow faster than all other digital channels next year, and is set to become the main digital ad trading method by the end of this year, according to new research.
E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event, earning 121bn yuan ($18bn; £14bn) in revenue in one day, a rise of 32% on last year’s sales which were worth $14.3bn.
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