LoopMe’s Artificial Intelligence gets $10m funding boost
Artificial intelligence advertising firm LoopMe has won an additional $10m funding, a total of $17 million to date, as machine learning becomes a vital part of digital marketing.
China
Loco for location data: 170% increase in demand as marketers go local
There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research.
Ad blocking goes mobile: 615m devices blocking ads worldwide
Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research.
Alibaba in $2.6bn bid for Chinese mall operator Intime
Alibaba is leading a bid to take department store chain private for as much as $2.6bn, as the Chinese ecommerce giant looks to expand onto the high street.
Marketing luxury goods to China: High street lags behind online experience
The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report.
Top 30 Chinese global brands: Lenovo tops list
Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research.
AI “has a clear link to growth in revenue”
There is a clear link between an organization’s revenue growth and its AI maturity, according to a new report.
Baidu rolls out maps to rest of world with HERE
Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE.
WEF Global Risks report: Society “not keeping pace with technology”
Economic inequality, societal polarization and intensifying environmental dangers are the top three trends that will shape global developments over the next 10 years, according to the 12th edition of the World Economic Forum’s Global Risks Report, which was published this week.
Brands Get Ready: Gen Z Are Growing Up and Ready to Challenge
Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.