Global ecommerce trends: Chinese are biggest online shoppers
Chinese digital consumers are the most avid online shoppers, with 83% reporting purchasing a product online in the past month, according to new research.
China
Fanta uses VR and Snapchat for Halloween campaign
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
Brands ‘failing to use customer data for personalised experiences’
The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.
Cashless technology: Canada leads cashless economy
Canada is leading the world when it comes towards consumer adoption of cashless technology, followed by Sweden and the UK, according to new research.
Quarter of North American fast food customers using mobile payments
Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.
Crack the market: plan early on for China’s end-of-year shopping holidays
Don Zhao, co-founder of Azoya, offers five key marketing strategies for successful selling over the 2017 peak trading period.
Alibaba to expand into online groceries via BigBasket investment
Alibaba is reportedly in talks to pick up a significant stake in online grocer BigBasket in India, as the Chinese online retail giant looks to rival Amazon’s recent expansion into fresh food with its WholeFoods acquisition.
Millennial trends: 16-24s mobile use ‘to overtake all other media combined’
The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research.
Global smartphone demand hits new high as sales price rises
Global smartphone demand totaled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.
Cannes Lions 2017: Video highlights from all eight days
The 2017 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all eight days.