Far from being a dying media form, TV is thriving – but in parallel, online digital content is shifting to be the key focus for advertisers, according to new research.
The majority of consumers subscribed to a TV package that includes sport would likely cancel or switch their contract if their provider lost broadcasting rights, according to new research.
The UK’s Department for Media, Culture and Sport will now be known as the department for Digital, Media, Culture and Sport, retaining the same DCMS acronym.
Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake.
Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook.
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