16% of UK adults ‘have never used the internet’- ONS
Nearly 1 in 5 (16%) UK adults have never used the internet, amounting to 7.82 million people, according to new research.
broadband
Top tips: Advertisers guide to the perfect mobile ad
How can you create that killer mobile ad in terms of engagement, dwell time and conversion? Mark Slade, CEO at 4th Screen Advertising, offers a guide on which mobile platforms prove most effective and how create ads which engage the phones native functions, such as the camera or calendar, to get much higher dwell times.
Global ecommerce trends- How online shopping varies around the world
Brits, Americans and Germans beat Monday blues with e-tail therapy; Brazilians most likely to shop online at work, while the French soothe stresses of childcare with some internet shopping, according to new research looking into online shopping trends around the world.
BSkyB profits up 17% to £1.19bn
BSkyB has reported pre-tax profits of £1.19bn – a record 17% increase on the previous year. Revenues were up 3% (to £6.8bn) as the company grew its total subscriber base to 10.6m households during the 12 months to the end of June. This included 57,000 net new households added during Q4.
China mobile internet use – Tipping point as internet use shifts to mobile
China has crossed a tipping point in technology as China’s mobile internet use has overtaken traditional PC internet access. With over 530m people connected by mobile, this is a reminder that the mobile web experience will be the first internet experience for many consumers in the world’s largest internet market.
The psychology of SMS- Why do we still love to text?
Most smartphone users (92%) still text despite access to IM and social networking messaging services, according to new research looking into the psycology of SMS.
Right to reply: O2 outage raises concerns over the Olympics’ telecoms impact
O2’s recent outage has raised questions about the readiness of the UK’s telecoms infrastructure ahead of the London Olympics. Steven Hartley, practice leader, Ovum Telecoms Strategy wonders if the UK can take the strain.
Right to Reply: YouView signals telcos move away from subscription TV model
Web TV service YouView is to go on sale by the end of this month in the UK. Jonathan Doran, principal analyst, Ovum Consumer, looks at the key implications for UK ISPs.
YouView goes on sale this month- Will it be the next ‘Freeview’?
YouView is set to launch in the UK at the end of this month, with the much-delayed web TV service seen by many as a possible successor to the Freeview platform.
Samba offers Brits free broadband in exchange for ads
Ad-funded broadband service Samba has launched in the UK this week, offering Brits free broadband in exchange for ads, provided they sign up for a £5 sim or £25 dongle.