At Mobile World Congress, Mastercard announced that it will expand Qkr! with Masterpass, a mobile order-ahead and payment platform developed by Mastercard Labs, to six new markets and add new functionality to eliminate the traditional bar tab at a bar, club or restaurant.
At Mobile World Congress, Mastercard announced a global partnership with Oracle that is designed to deliver a streamlined digital payment experience to the retail and hospitality industries.
Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.
Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, accoridng to new research.
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, Netimperative has assembled our 25 favourite virals from around the world for your viewing pleasure…
When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.
Four out of five people prefer that human customer service interactions remain a part of customer service, according to a new global survey.
Red Bull is gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.
For the first time ever, smartphones are delivering the majority of mobile transactions in every major global market, according to new research.
Google is adding additional ride hailing partners to its Maps feature, which previously only included Uber.