Kantar Media adds Facebook measurement to Social TV Ratings tool
Kantar Media has announced the integration of Facebook data into its Kantar Twitter TV Ratings tool.
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Global smartphone demand hits new high as sales price rises
Global smartphone demand totaled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.
Global messaging app trends: 16% rise in one year
An extra 243 million mobile phone users worldwide will start using mobile messaging apps this year, with Facebook Messenger and WeChat leading the way, according to new research.
Google combines AI with analytics for new ‘Attribution’ marketing tool
Google is rolling out new analytics tools for marketers, including attribution modelling and YouTube ‘store visits’.
UK online consumer spending falls for the first time since 2013
Consumer spending online has dipped year-on-year for the first time in four years as shoppers fret against a backdrop of slowing wage growth and rising inflation.
Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC]
How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out…
Forbes reveals top 30 social media influencers
Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.
Hellmann’s moves away from gender sterotypes with brand revamp
Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture.
How terrorism and cyber warfare are killing digital privacy
Global cyber-terrorism is on the rise. How are governments currently combating the problem, and what effect is this having on digital privacy?
9 in 10 consumers worried about online privacy (but most want personalisation too)
While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research.