Brazil Archives

Kantar Marketplace goes live: Online store for customised market research

March 6, 2019

Kantar has launched a new platform that lets brands buy custom surveys and market research.

Global search trends: Wikipedia and YouTube dominate Google results

March 1, 2019

Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France, according to new research.

Smart speaker usage ‘now reaches 13% of internet users’ in developed markets

February 20, 2019

More than one quarter of respondents indicated integration with services and devices was the most important feature of smart speakers.

The state of mobile in 2019: App spend ‘worth double box office market’

January 22, 2019

In 2019, app App Store consumer spend will surpass $120bn, double the size of the global box office market, according to new research.

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive

January 10, 2019

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

Top countries for mobile commerce: Sweden, Norway and Japan lead the way

January 9, 2019

The UK is among the top mcommerce players globally, with shopper enthusiasm for mobile providing significant app opportunities for retailers with conversion rate three times higher than mobile web transactions, according to new research.

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

November 27, 2018

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.

ASA gender stereotyping ban: Marketers embracing more diversity in images

November 16, 2018

Nearly three quarters (74%) of UK marketers stated there had been some impact on the images they choose for campaigns because of the ban, compared to 57% in 2017, according to new research.

Most CIOs fear IoT performance problems could damage revenues

November 5, 2018

Over two-thirds of CIOs say IoT will become a major burden as IoT multiplies the complexity of enterprise cloud ecosystems, according to new research.

Social media purchases ‘to increase by 66% this Black Friday’

October 26, 2018

42% of internet users are now predominantly using social networks to research brands, products and services (39% growth since 2015), leaving search engines 10 percentage points behind, according to new research looking into potential Black Friday and Cyber Monday sales this year.