UK consumers are continuing to increase their usage of mobile devices and their acceptance of mobile ads is growing in parallel, but attitudes are currently mixed, says Millward Brown’s AdReaction 2012 Report.
Google is gearing up to extend its paid results on its Google Shopping tool, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce.
French President Francois Hollande has told Google’s chief executive that France would legislate to force the search engine to pay for displaying links to news articles, unless it struck a deal with French media outlets.
Online shopping will account for at least a third of UK retail commerce by 2022, up from 13 per cent now, according to a new report.
The Internet was the fastest growing medium in terms of adspend during the first half of 2012, according to new data from Nielsen.
Shoppers in Indonesia and Thailand almost twice as likely to shop using their mobile device and three times more likely to recommend items to friends on social platforms as US and European counterparts, according to new research.
App stores are gaining ground in the emerging markets of Asia-Pacific, the Middle East, South and Central America and Africa as smartphone penetration increases and users seek a richer experience on their mobile devices, according to a new report.
Online dating firm Cupid has bought rival Uniform Dating for £7 million.
While Facebook, Twitter and LinkedIn dominate the global scene, niche social networks have massively increased their market share, with Instagram and Pinterest emerging as the global winners, according to a new study.
The latest mobile advertising forecast data suggests the big boom is yet to come, with the market trippling in side within the next 4 years, Yankee group are forecasting more than $11 billion being invested by brands just in mobile media space, before considering the investment to make websites compatible for mobile phones and tablets. … [Read more…]