RTB giant DataXu goes global with rebrand of Mexad
Real time bidding firm DataXu has rebranded Mexad, as the US-based ad technology provider firm expands across Europe and beyond.
Brazil
China overtakes US as top smartphone market
China has overtaken the US in terms of having the most active Android and iOS devices, according to new data.
Google sponsored shopping ads launch across Europe
Google has revamped its shopping tool in Europe and beyond with a new service called ‘Product Listing Ads’, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce.
Global ad spend by sector: FMCG accounts for quarter of all spend
There has been moderate global growth in advertising spending, but fast-moving consumer goods (FMCG) companies are bucking the trend by investing far more than other sectors, according to new research
Case study: Heineken turns ‘likes’ into balloons… and gets thousands of fans in a day
Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, Heineken offered to inflate one green balloon in its office for every new ‘like’ it got on its Brazilian fan page. The simple execution proved to be incredibly effective- gaining thousands fans in just one day.
Global Internet use: 634m websites and 2.4bn users
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data.
Ecommerce trends in 2012: The 10 biggest headlines of the year
Shopping went social in 2012, with online retailers integrating ‘Likes’ and ‘Pin It’ buttons to boost sharing and purchases. In the UK, Christmas 2012 is on track to be another record-breaker for online retail, while in the US, $1.46bn was spent on cyber monday this year alone. As part of a 2012 review, Netimperative looks … [Read more…]
Top search terms of 2012: Euro 2012 beats Olympics in Google Zeitgeist report
Euro 2012 was the most searched-for sporting event in the UK, ahead of the Olympics, according to Google’s review of the year.
Top 25 Facebook games of 2012: Songpop wins, Draw Something comes 10th
Facebook has announced its 25 most popular social games for 2012, with music trivia game SongPop taking the title as best rated game.
Just 17% of UK mobile users 'favourable towards ads'
UK consumers are continuing to increase their usage of mobile devices and their acceptance of mobile ads is growing in parallel, but attitudes are currently mixed, says Millward Brown’s AdReaction 2012 Report.