Volkswagen sponsors Onefootball World Cup app
Mobile sports news app Onefootball has launched an app specifically developed for the World Cup in Brazil, sponsored by car giant Volkswagen.
Brazil
Yahoo expands native ads with new format
Yahoo has updates its native ad options for marketers with a new format ‘Yahoo Stream Ads’ across a number of its Yahoo properties in Europe and beyond.
Social media World Cup: Which players make the marketer’s dream team? (Infographic)
Footballers are some of the most famous athletes on the planet. Stars both on the pitch, in tabloids and on televisions across the world. With the World Cup on the horizon, this infographic from StaySourced looks at who would win the tournament if a team’s Twitter following was proportional to their success.
World Cup marketing trends: Football fans are ‘big sharers on Facebook’
There are 500 million soccer fans on Facebook, who are more likely to share, like and comment on content than average users, the social network has claimed.
World’s biggest media owners: Google leads as China’s CCTV and Baidu grow
Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data.
BBC digital World Cup coverage targets ‘second screeners’ with player cam
The BBC has announced its plans for its coverage of this year’s FIFA 2014 World Cup in Brazil across TV, PC/laptop, tablet and smartphone platforms- taking advantage of the rising number of people using mobile devices while watching TV.
Topshop in digital push with Rakuten Marketing
Rakuten Marketing has won new customers, including Topshop and MATCHESFASHION.COM, as the company sees mobile orders on its affiliate channel rise 113% in the UK.
Google Play catching iOS for app revenue
Apple’s App store still leads the way in terms of global revenue, but Google’s Play Store is catching up, according to new research.
World Cup social media trends: England and Germany lead for fan engagement
If the World Cup were decided by social media fans, then England would once again need to beat Germany on penalties to win the tournament, according to new research.
Top online marketing tips: Older consumers are catching up
Marketers need to wise up. Older, affluent consumers are increasingly important digital consumers as Kantar Media’s Geoff Wicken explains.