‘Chinese Apple’ Xiaomi to sell phones in US for first time (but no 4G)
Phones made by China’s Xiaomi – the world’s fourth biggest smartphone maker – are going on sale in the US for the first time, but they won’t be able to run on 4G networks.
Brazil
Overseas mobile shoppers flocking to UK brands
The number of overseas shoppers using their smartphones to browse UK brands has soared over the last quarter.
Half of consumers ‘would pay extra for a privacy-friendly app’
Over two fifths of global mobile consumers are are “reluctant sharers” of their personal data, but 21% of mobile users currently take no action to secure their device, according to new research.
Google reveals most searched for topics: Lamar Odom, Paris and refugees top list
As 2015 comes to a close, Google has released its annual Year in Search, and the top searches go to former basketball player Lamar Odom, Jurrasic World, and American Sniper.
Global ad spend trends: Internet to overtake TV by end of 2018
TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research.
Europe mobile trends: Early adopters continue to evolve
Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends.
Brazil’s first social commerce platform goes live
Méliuz and Pepper have joined forces to launch Pelando.com.br, Brazils first social commerce platform.
Email marketing inbox placement drops 4%
Fewer marketing emails are reaching their intended recipients, despite consumers opting in to receive them, according to new research.
New Instagram ads ‘get 17 times more clicks’- report
US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data.
Voice assistants: Rise of hands-free controls (infographic)
With assistants like Siri, Cortana, Google Now and Facebook M set to become major interfaces, what are the key trends around voice controls? New data looks at the users and motivations behind this growing technology that could change the face marketing as we know it.