brands Archives

What online shoppers want: Mobile-first, connected experiences and tailored offers

August 16, 2018

64% of shoppers feel retailers don’t truly know them, according to new research that identifies the changing demands of modern shoppers.

Ecommerce tips: Why every retailer now needs an omnichannel strategy

August 14, 2018

Steve Borges, director and co-founder at Biglight explains the importance of having an omnichannel strategy and why all brands need to be doing it not only to thrive but to survive too.

Love Island fuels ‘fast fashion’ industry growth

August 13, 2018

Reality show Love Island series helped the show’s official sponsor Missguided, double website visits from the television show’s fans, according to new data.

US ecommerce platform BigCommerce opens London European HQ

August 13, 2018

US e-commerce platform BigCommerce is contributing to London’s growth in this sector as it sets up shop in the UK.

Retail trends: Keeping up with technology now top concern for shop owners

August 13, 2018

Keeping up with technological innovations is now the greatest challenge faced by retailers, according to new research.

Premier League marketing: Gambling firms top brands for football fans

August 9, 2018

The top 5 brands associated with both the World Cup and Premier League are gambling brands, and official sponsors miss out, according to new research.

Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich

August 9, 2018

As we enter a new season after this summer’s football fever, new data looks at the unpredictable characteristics of fans of the UK’s top football clubs.

Online streaming services soar in UK

August 9, 2018

Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Internet-based businesses including retail shopping and video streaming are among the most popular online activities for Brits.

Case study: How Viber used Mixpanel to increase messaging by 15% for one billion users

August 8, 2018

Messaging app, Rakuten Viber, shifted their innovation strategy from being product-centric to user-centric. As a result, the messaging platform increased overall engagement by 15% for its one billion registered global users.

Wunderman buys Gorilla Group to boost commerce tools for clients

August 8, 2018

WPP-owned global marketing agency Wunderman has acquired commerce experience agency, Gorilla Group.