Google Cloud Platform has partnered with Urban Airship, a customer experience company, to launch Boost, which has been designed to help brands improve how they target customers via notifications.
How can retailers stand out in ecommerce against the might of Amazon? Rob Cottingham, credit director at consumer finance specialist, Duologi looks at how offering flexible payment options can help to build repeat custom and create brand loyalty.
The rise of ecommerce has made seasonal shopping patterns much harder to predict. Craig Summers, UK Managing Director, Manhattan Associates looks at how the idea of one peak period has changed for retailers and how best they can prepare their operations.
Over 52% of shoppers in the UK believe that retailers need to offer a more seamless experience between online and offline commerce to retain their custom.
Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover – created by digital-first design agency MERó in partnership with the Beauty Bay in-house team.
The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes more popular way of brands reaching audiences.
Amazon’s ad business will surpass its cloud computing business AWS service by 2021, more than tripling in revenue over then news few years, according to a new report.
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