brands Archives

Artificial intelligence crowns Walt Disney the ‘King of Content’ 2018

September 18, 2018

A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018, followed by Apple and Google.

UK’s SDL partners with Alibaba for web hosting service across Asia

September 14, 2018

UK software and translation company SDL has formed a strategic partnership with Alibaba Cloud to launch a co-developed solution designed to help global brands launch and grow their digital business across the China and Asia markets.

M&S boosts customer service channels with Rant & Rave platform

September 14, 2018

M&S customers can now leave feedback via a multitude of channels including email, webchat, SMS and Interactive Voice Response (IVR), following a partnership with tech firm Rant &Rave.

Bad chatbots: Businesses and consumers at odds over definition of “good” customer experience

September 14, 2018

There is significant support for AI in customer service, but nearly all consumers (88%) want transparency on when they are talking to a chatbot rather than a human, according to new research.

Top 10 most relevant brands in the UK: Lego, Apple and Playstation lead the way

September 12, 2018

Apple, Lego and PlayStation are the most relevant brands to UK consumers according to the new prophet brand relevance index.

Oath unites ad tech under new platform

September 12, 2018

Oath has unified its ad tech under a new brand and introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally.

Online shopping in the UK up 9% in a year

September 11, 2018

UK online shoppers make 87 per cent of their retail purchases online, up from 80% in 2017, marking an increase of almost nine per cent year on year, according to Royal Mail’s Delivery Matters report.

Online shopping in the UK up 9% in a year

September 10, 2018

UK online shoppers make 87 per cent of their retail* purchases online, up from 80 per cent in 2017, marking an increase of almost nine per cent year on year, according to Royal Mail’s Delivery Matters report.

Messaging tips: Please do take this personally

September 10, 2018

Google is set to introduce RCS messaging on Android as its version of iMessage. Matt Ramerman, CEO and co-founder of Vehicle, looks at how the RCS messaging standard has the potential to massively improve consumer engagement with enterprise messaging and marketing….much more so than SMS.

Google launches machine learning tool Smart Campaigns across UK

September 8, 2018

Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.