brands Archives

US social media trends: YouTube and Instagram gaining ground on Facebook

October 18, 2018

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

Search trends: Google now wants brands to get niche-specific

October 17, 2018

Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.

Consumers ‘comfortable with AI in exchange for a better experience’

October 17, 2018

Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for intelligent technology to improve the offers they receive, according to new research.

Pinterest makes pins more shoppable with real-time pricing and upselling

October 17, 2018

Social scrapbook platform Pinterest is announcing a raft of changes to make it easier for people to shop on its website and mobile app, including real-time pricing and recommendations.

Huawei takes on Samsung and Apple with AI-centric phone

October 17, 2018

Chinese tech giant Huawei is already outselling Apple phones worldwide this year, but can its new high-powered Mate 20 range with AI and 3D modelling features cement its position in Western markets?

NatWest campaign highlights inspirational female business owners

October 17, 2018

In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top.

Fashion sizing software EyeFitU launches B2B platform

October 15, 2018

The EyeFitU patented Sizing Engine is now available for integration via a SaaS model for online stores and offers consumers personalised sizing recommendations when shopping online.

Search trends: Most popular car brands in the world

October 12, 2018

The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.

Npower among first to use Apple Business Chat in UK

October 12, 2018

Energy provider Npower is working with IMImobile to offer the new Apple Business Chat service to customers, allowing them to speak with call centre agents directly through the Messages app on their Apple device.

CRM trends: Customers increasingly contacting brands as demand for chatbots grows

October 12, 2018

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.