brands Archives

What makes customers buy again? (Spoiler: it’s not discounts or coupons)

November 6, 2018

With Black Friday and Cyber Monday fast approaching, how can retailers turn one-off shoppers into loyal customers? New research shows four key ingredients needed to build trust and loyalty during the busiest shopping period of the year.

European advertising trends: AI adoption set to boom as brands look to get personal

November 5, 2018

European brands are turning to Artificial Intelligence (AI) as they battle to make sense of their data and deliver more relevant, personalised customer experiences, while staying on the right side of GDPR.

Argos and John Lewis lists boost Christmas toy Google searches 760%

November 2, 2018

Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research.

Singles Day: UK marketers missing a global opportunity

November 1, 2018

With China Single’s Day fast approaching, three quarters (74%) of UK marketers are missing out on global opportunities because of their ‘always-on’ marketing approach that doesn’t allow for regional focuses, according to new research.

UK brands ‘need to speed up’ investment in AI

November 1, 2018

Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study.

New FC Barcelona chatbot takes football fans to the training ground

October 31, 2018

Viber and FC Barcelona have struck a new partnership on interactive media distributed across the football club’s chatbot on the messaging app.

Facebook user numbers and profits grow despite security costs

October 31, 2018

Facebook’s third quarter figures showed a rise in user growth, revenue and profits, helping calm investor fears over a fallout from its data scandal earlier this year.

The future is female: Younger people prefer assistance from women’s voices

October 31, 2018

A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35.

Budget 2018: Digital industry reacts to ‘high street tax’ on Amazon, Facebook and Google

October 30, 2018

Technology giants will be forced to pay tax on the sales they generate in the UK, under new plans announced in the Budget.

eSports gets musical: Twitch unveils new tools and karaoke platform

October 30, 2018

Video games streaming firm Twitch has unveiled a raft of new features during its annual TwitchCon event in San Jose this week, including a new singing competition platform.