brands Archives

Top 6 second ads on YouTube: Laughing Cow and Doritos tops list

November 22, 2018

YouTube has revealed its annual UK ‘Bumper ads’ leaderboard, which ranks the best six-second spots of the year.

Black Friday marketing: Social rises but direct marketing still dominates

November 22, 2018

Despite growing interest in marketing through social platforms, direct marketing that has seen a consistent growth in use in terms of Black Friday Marketing, according to new research.

Brits to spend 3 times more online than French and Germans online this Christmas

November 21, 2018

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.

Most marketers claim creativity ‘harmed by digital advertising growth’

November 19, 2018

Marketers face a challenge as they try to balance technology innovation with creativity, with digital growth in advertising coming at the expense of the quality of creative, according to a new survey.

ASA gender stereotyping ban: Marketers embracing more diversity in images

November 16, 2018

Nearly three quarters (74%) of UK marketers stated there had been some impact on the images they choose for campaigns because of the ban, compared to 57% in 2017, according to new research.

Top 10 most valuable US brands: Apple pips Google as Netflix rises up ranks

November 15, 2018

Apple has overtaken Google at the most valuable brand in the US, despite its recent share price dip, according to a new report.

The Psychology of Shopping: Three new consumer trends shaping retail

November 15, 2018

‘Self-care shoppers’, ‘virtuous circlers’ and ‘social capitalists’ are three new emerging shopping trends on retail, according to new research looking into the thought processes that convert browsers into buyers.

John Lewis changes tune with Elton John Christmas ad

November 15, 2018

This year’s highly anticipated John Lewis Christmas advert has finally been released, focusing on Elton John and the gift of music.

eBay builds own ad tech platform to boost advertising relevance

November 15, 2018

Ebay has launched a new ‘shopper insights and influence’ platform, letting advertisers sell their ads in a fair auction via eBay, rather than having to trust an independent vendor to do so.

Local market expertise ‘forgotten in international marketing’

November 15, 2018

Marketers are failing to tailor campaigns based on local market audience insights, culture and behaviours, according to new research.