brands Archives

PrettyLittleThing boosts ‘next purchase’ with loyalty platform

January 17, 2019

PrettyLittleThing has partnered with Narvar, a technology company helping retail brands deliver premium post-purchase experiences.

IPA Bellwether: UK marketing budgets flatline as Brexit bites

January 16, 2019

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

Can multisensory retail save the high-street in 2019?

January 15, 2019

Sensory experiences are driving 9 in 10 shoppers back into stores, with an enjoyable atmosphere a key factor for choosing the high street over online, according to new research.

Verizon Media and Microsoft strike global native advertising deal

January 11, 2019

Verizon Media and Microsoft announced a new multi-year global native advertising deal.

Decline in online customer experience ‘will leave UK retailers struggling’

January 11, 2019

The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report.

Content marketing trends: Engagement still seen as less important than traditional brand measures

January 8, 2019

Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.

Top 20 marketing ‘nightmares’: What keeps CMOs and brand managers up at night?

January 8, 2019

Return on media investment, big data and brand trust are among the top concerns that bother Chief Marketing Officers at major firms, according to new research.

Social commerce to support the multi-tasking, multi-asking customer

January 8, 2019

Ray Nolan, CEO of eDesk by xSellco, discusses the phenomenon of ‘multi-tasking, multi-asking’ customers who have access to so much information, yet somehow have more customer service questions, and how a more personalised ecommerce experience can manage this.

How marketers can meet the needs of the customers of the future – and why that means today’s customers too

January 8, 2019

Due to the drastic changes in the relationship between consumers, content, and brands, marketing activities now are often misaligned with consumer expectations. Amy Fox, Product Director at Blis, location data specialists, explains how marketers should adapt their strategies in order to keep up with an ever-evolving digital ecosystem.

The creative advertising landscape – 2019 predictions

January 4, 2019

Bertrand Cocallemen, global creative director at Teads offers some thoughts on the year ahead in advertising Transparency, accountability, and safety rising in relevance.