brands Archives

Snapchat comeback: Chat app beats estimates and stems decline in users

February 7, 2019

Snapchat smashes revenue estimates as users and messages soar in lockdown

Despite a tough year for the company and intense competition from the likes of Instagram and TikTok, Snap latest results seem to indicate a resurgence for the platform.

Unilever buys healthy snack brand Graze

February 6, 2019

FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.

Super Bowl stats: Ad spend drops for second year running

February 5, 2019

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

February 5, 2019

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

February 4, 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

Google shopping search trends: Amazon and Etsy big winners in US

February 4, 2019

Amazon and Etsy rank among the biggest ecommerce winners in Google search in the US, while established US brands face competition in organic search from Alibaba-owned AliExpress which creeps in at No.10, according to a new study.

‘Impatient’ online fashion shoppers now spend more via their phones than their computers: 46% v 44%

February 4, 2019

Fashion retail sites globally are now finally starting to see more spend overall coming through via mobile than via desktop, but on average, shoppers on their phones still spend 30% less time when they visit a fashion retail site.

Budweiser goes green with 2019 Super Bowl ad

February 1, 2019

Budweiser has released its much-anticipated 2019 Super Bowl advert, ahead of the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

Facebook profits hit record high (despite year of scandals)

January 31, 2019

Facebook’s increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.

Six Nations enjoys World Cup bump as sponsors set for ad scrum

January 31, 2019

2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship.