brands Archives

UK programmatic ads outperform direct buys for the first time

April 2, 2019

Programmatic viewability rates out-performed publisher direct buys across desktop and mobile web display in the UK, according to new research.

The rise of voice: 22% speaking to their video devices

April 2, 2019

Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.

Young’s debuts hyper-targeted second screen TV ad campaign

April 2, 2019

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April 1, 2019

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

UK consumer goods trends: Top 25 product breakthroughs

March 29, 2019

Mondelēz International, Jacob Douwe Egberts and General Mills are top FMCG product innovators in the UK, according to a new list released today by Nielsen.

Eddie Stobart unveils new consumer website

March 28, 2019

Transport and logistic firm Eddie Stobart, has launched a new website, designed to promote the diversity of brands that fall under the Eddie Stobart Group.

Customer experience trends: No ‘third time lucky’ for brands

March 27, 2019

There’s no ‘third time lucky’ for brands failing at customer experience, with two in five consumers (39%) would consider switching to another retailer after two bad experiences with a brand.

Social media trends: Global brands ‘have too many channels to manage’

March 26, 2019

For global businesses working across multiple markets and languages, balancing the voices of individual brands and products, and covering cultural and language nuances, has always been a complicated process. Social media has taken this complexity to a whole new level.

Consumers want delivery updates from the brands and retailers they shop with – not third-parties

March 26, 2019

Customers hate being ‘catfished’ by companies and a massive 80% of consumers admit a consistent post-purchase experience is fundamental to their desire to repeat-purchase, according to new research.

Private messaging apps beat social media and word of mouth for sharing content

March 25, 2019

Nearly two-thirds (63%) of internet users now share content and recommendations using private messaging apps, ahead of open social media platforms and word of mouth are the second and third most popular way of sharing content, coming in at 54% and 51% respectively, according to new research.