brands Archives

Walmart buys ad tech startup Polymorph

April 12, 2019

Walmart is buying San Francisco-based ad tech startup Polymorph Labs as it looks to compete with online rival Amazon in targeting shoppers online.

Customer experience trends: Building customer trust more important than big budget ads

April 11, 2019

Getting the basics right in the customer experience, rather than running big ad campaigns, can make a bigger difference in building trust for brands according to a new poll that finds 79% of UK consumers will switch brand if trust breaks down.

Facebook plans to scan people’s photos into their own ads

April 10, 2019

Facebook plans to scan people’s photos into their own ads

Facebook has filed a patent for a new system that passes user’s personal photos to advertisers, making users the stars of online ads.

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)

April 10, 2019

Less than 1 in 10 marketers (9%) will be focusing on Digital PR in 2019, despite over three quarters (76%) stating brand awareness is a key performance indicator for them, according to new research.

Data, Technology, Creative And Strategy: The Perfect Digital Storm

April 10, 2019

There are three layers of the digital landscape: technology, artificial intelligence and experiences. Kelly Allison, founder and MD of digital comms and brand experience agency KVA, argues that many companies aren’t using the right tools to their full advantage, and this is often due to them simply not understanding what’s out there and how to … [Read more…]

4C buys stake in iQ Media to create TV intelligence network Kinetiq

April 10, 2019

Marketing technology company 4C Insights has bought a majority stake in iQ Media, creating the world’s biggest combined TV intelligence network – Kinetiq.

Gameloft picks PubMatic for programmatic in-app ads

April 10, 2019

Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles.

Artificial Artists creates ‘DIY’ CGI platform for brands and ad agencies

April 9, 2019

Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.

Bensons for Beds and Harveys Furniture hires Upland Rant & Rave for ‘fast feedback’ customer service

April 9, 2019

UK retail group, Steinhoff is rolling out of Upland Rant & Rave fast feedback tech across Bensons for Beds and Harveys Furniture, as part of their improved CRM offering.

Targeting TV viewers: What’s the difference between Game of Thrones and Stranger Things fans?

April 9, 2019

Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research.