brands Archives

Pinterest and Instagram beat Facebook for mobile clothes shopping sales

April 18, 2019

Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.

Sports fans spend 5 times more on streaming than Netflix subscribers

April 18, 2019

Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.

Guest comment: Neurocreativity is changing how we create content

April 17, 2019

Tapping into emotions is key for marketing, and creative marketers have been increasingly turning to neuroscience to boost non-conscious decisions. Chris Christodoulou, CEO of Saddington Baynes, explains how his team used neuroscience to develop a virtual showroom for Honda’s largest European campaign to date, with four key elements that influenced decision-making in audiences.

UK ad budgets show surprise comeback amid Brexit crisis

April 17, 2019

UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.

Amazon ‘swamped by fake 5 star reviews’

April 17, 2019

Amazon is flooded with thousands of fake five-star reviews, an investigation published by consumer rights watchdog Which? has claimed.

Guest comment: The power of social proof lies beyond influencer marketing

April 16, 2019

Mike Austin, CEO & co-founder of Fresh Relevance, explains why marketers need to look past the hype surrounding influencer marketing when exploring new ways to drive sales.

The rise of social media shopping: engagement up 38% in 12 months

April 16, 2019

The number of consumers who place high importance on the ability to discover and purchase directly through social media platforms, such as Instagram Facebook, and Pinterest has risen by 38% in 12 months, according to new research.

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

April 16, 2019

The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research.

IPONWEB launches ‘optimal price tool’ for programmatic ad buyers

April 12, 2019

IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively as digital advertising migrates to first-price auctions, following Google’s recent shift.

The changing face of customer loyalty

April 12, 2019

Many brands take loyalty for granted; Dino Forte, CEO, Ventrica highlights the importance of delivering customer experience that meets the customer’s expectations, and due to this, argues that organisations need to make sure that measures are in place to ensure all channels are equipped to provide this service.