brands Archives

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI

May 10, 2019

Influencer marketing spending is on the rise with the average campaign spend nearly 3 times higher than in 2017, according to new research.

Top retailers failing to capitalise on growing social media influence’

May 10, 2019

Almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles, according to new research.

How much should SMEs spend on branding?

May 8, 2019

What should SMEs spend on building their brand? A new report gets insights from those that succeed to help assess how much time and money should go into standing out from the crowd.

High street missing a trick with alternative to paper reciepts

May 7, 2019

Just 50% of high street retailers are offering alternatives to printed, paper receipts according to new research.

Three out of ten CMOs haven’t invested in customer experience

May 7, 2019

One in three CMOs admit their brand still hasn’t invested in customer experience (CX), despite 88% believing that a focused CX programme would yield long-term customer loyalty and increased sales over time, according to new research.

23% of global domains targeted by cyber-attacks

May 3, 2019

More than one in two people fear their identity being stolen by fraudsters

Almost one-quarter of brands have had their domain targeted by cyber criminals with brands taking a siloed approach to domain security and management, according to new research.

Overdose.Digital buys 5XThinking to boost digital commerce ‘anti-agency’

May 3, 2019

Digital commerce accelerator Overdose Digital has bought ecommerce consultancy 5xThinking.

Missguided uses technology to analyse customer emotion

May 2, 2019

Missguided is using the Upland Rant & Rave customer experience technology platform to analyse customer emotion and improve its customer service score by 20%.

Female ecommerce revolution: Rise in women designers turning their creativity into revenue

May 2, 2019

Hanne Dinkel, Chief Customer Delivery Officer, Spreadshirt, looks at how women are using an ecommerce platform to turn a side-hustle into a business.

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

May 2, 2019

Marketing agency Mindshare has partnered with Sanofi’s hayfever brand, Opticrom Hayfever, to launch the first voice-activated pollen alert on Amazon’s Alexa platform.