The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
While customers a expect a hyper-personalised, effortless, brand experience, only 10% of European organisations say that customers are fully satisfied with their CX experience, according to new research.
There is a high rate of distrust among UK consumers when it comes to brands removing or censoring legitimate consumer reviews across the internet, with four-in-ten (42%) saying they are very concerned about their freedom of speech, according to new research.
Social video app TikTok is forecast to surpass 10 million users in the UK by 2021, representing more than 1 in 5 Brits, according to new research.
Focusing on customer experience directly leads to higher business growth, according to new research.
A quarter (25%) of consumers would be more loyal to a travel provider who understands their needs, with brands missing out on opportunities to drive revenue and customer loyalty with their marketing, particularly with Gen Z, according to new research.
Mature people aged 45 and over are more likely to want to respond to an email ad by buying instore rather than online, according to new research.
Online shoppers are at odds with their desire for personalised digital experiences from brands and their demand for privacy, according to new data.