B2B buyers are consuming content in many forms online and it is becoming more apparent that B2B marketers need to distribute content wherever their potential customers are looking. With the B2B market being a highly competitive one distributing quality content online is crucial, doing so will give brands a greater reach and enable users to … [Read more…]
B2B buyers are consuming content in many forms online and it is becoming more apparent that B2B marketers need to distribute content wherever their potential customers are looking. With the B2B market being a highly competitive one distributing quality content online is crucial, doing so will give brands a greater reach and enable users to … [Read more…]
The number of UK online searches for PCs and laptops, DVD players and recorders, MP3 players, cameras and camcorders, totalled 11.4 million in June, a 24% decrease on May’s 14.9 million. This is according to the latest independent research from Greenlight, a leading search and social marketing agency. Greenlight’s ‘Brown Goods Sector Report, June 2010’, … [Read more…]
The number of UK online searches for PCs and laptops, DVD players and recorders, MP3 players, cameras and camcorders, totalled 11.4 million in June, a 24% decrease on May’s 14.9 million. This is according to the latest independent research from Greenlight, a leading search and social marketing agency. Greenlight’s ‘Brown Goods Sector Report, June 2010’, … [Read more…]
The number of UK online searches for PCs and laptops, DVD players and recorders, MP3 players, cameras and camcorders, totalled 11.4 million in June, a 24% decrease on May’s 14.9 million. This is according to the latest independent research from Greenlight, a leading search and social marketing agency. Greenlight’s ‘Brown Goods Sector Report, June 2010’, … [Read more…]
MediaMind Technologies, the digital advertising company, formerly known as Eyeblaster, has filed an initial prospectus with the Securities and Exchange Commission to take the company public.
GlobalPersonals.co.uk has launched of a new dating platform allowing entrepreneurs, developers, designers and marketeers to launch sites targeted at the ever growing numbers of digital natives, looking for flirty fun online.
UK consumers made 6.1 million searches online for cooking, dishwasher, laundry and refrigeration products in May, reveals the latest quarterly white goods research from the UK’s leading independent specialist search and social marketing consulting and technology firm, Greenlight.
B2B and B2C marketing aren’t as different as many might think, so why is it that so many B2B marketers choose to focus on making their email campaigns information-heavy instead of more visually compelling? Dan Binns, Account Director, Epsilon International explains how consumer tactics can be used to maximise B2B campaigns.
Google has become the first major brand to fail in its attempt to integrate email with emerging media channels, following the collapse of its Google Wave application. Ryan Deutsch, VP of Emerging Media, StrongMail, looks at how other brands could learn from Google’s mistakes”