What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.
Online video advertising should be the most integrated marketing format. It can incorporate multiple interactive elements like social media and online gaming in one unit and enables marketers to link up their online and offline campaigns. Adrian Lacey, UK Managing Director of Tremor Media, advises marketers on making best use of the format.
Loyalty programme Nectar, and supermarket Sainsbury’s, launch their first apps for the iPhone and iPod touch this week.
Loyalty programme Nectar, and supermarket Sainsbury’s, launch their first apps for the iPhone and iPod touch this week.
Loyalty programme Nectar, and supermarket Sainsbury’s, launch their first apps for the iPhone and iPod touch this week.
Code Computerlove shares its thoughts on making websites mobile – basic considerations and why the time mobile for a mobile strategy has never been so important.
There’s no doubt that social networks have taken the world by storm during their relatively short existence, emphasised most recently with Facebook announcing its 500 millionth member. And with an ever-burgeoning number of online networks – and active users – many brands are actively seeking to integrate networks like YouTube, Facebook, Twitter and LinkedIn into … [Read more…]
New research from the Internet Advertising Bureau – the trade association for digital marketing – suggests that email marketers should look to Amazon, Tesco and Marks and Spencer for inspiration when planning their email campaigns.
New research from the Internet Advertising Bureau – the trade association for digital marketing – suggests that email marketers should look to Amazon, Tesco and Marks and Spencer for inspiration when planning their email campaigns.
This week’s movers and shakers in the digital marketing industry: YouTube | Titan | LoveFilm | SapientNitro | Nudge | Companeo | Webcredible | MandMDirect.com | Salford Business School | Diffusion | balloon dog | Tottenham Hotspur | LeadPoint | e-Dialog | Cool Camping | Digital Element | Flybe | Energy Saving Trust | Webloyalty … [Read more…]