Global Personals launches ‘Silver Surfer’ dating network
GlobalPersonals.co.uk, the largest privately owned online dating company in Europe, today announced that it has launched a network dedicated to the over 50’s market.
brands
Ad watchdog gets tough on web advertising
Companies in the UK will soon have to ensure content on their websites and social network pages comply with rules set out by The Advertising Standards Authority (ASA), or face being ‘named and shamed’ as part of a new initiative.
Ebay begins UK Xmas advertising blitz
eBay is set to embark on an online advertising campaign in the UK with a focus on fashion, as the online marketplace looks to beat the Christmas rush in an increasingly competitive market.
'Young online generation' prefer to buy in store- study
Brits have a wide variety of preferences to marketing formats, depending on their age and location, according to new research, which found that youngsters prefer to buy in-store rather than shop online.
‘Young online generation’ prefer to buy in store- study
Brits have a wide variety of preferences to marketing formats, depending on their age and location, according to new research, which found that youngsters prefer to buy in-store rather than shop online.
‘Young online generation’ prefer to buy in store- study
Brits have a wide variety of preferences to marketing formats, depending on their age and location, according to new research, which found that youngsters prefer to buy in-store rather than shop online.
Guest comment: How a digital agency uses Facebook
Once an exclusive student hideout, Facebook can now boast 27 million users in the UK. That’s almost half the population, which by now includes the parents of those students. Crucially, 18 million of these are active and returning users. In this article, digital agency Codecomputerlove explains how they make the most of the social media … [Read more…]
Right to reply: Google’s ‘streaming’ search engine – impressive but that’s about where it ends
Google is supposedly testing a ‘streaming’ search engine which gives the searcher results even before they ask. Captured on video, the results pages can be seen to change according to the characters the enquirer types into the search box. Google literally updates the results whilst the searcher is typing. According to Adam Bunn, Head of … [Read more…]
Roundtable report: Retailers battle online fraud with PCI compliance
Discount retailers are turning to PCI compliance to distance themselves from their fraudulent competitors, according to industry experts.
IAB helps public sector and charities get more out of search marketing
In order to help charities and public sector organisations increase their visibility online, the Internet Advertising Bureau – the trade body for digital marketing – has launched a Search Marketing Toolkit to educate the market about how to use search more effectively.