Specialist digital and eCRM agency, Underwired Amaze, has created a brand new website for FMCG giant, McCain Foods, designed to evoke emotional connection through the use of innovative creative and personalised content, which is personalised depending on where users sit within the eCRM cycle.
The online video industry continues to boom. Comscore’s Video Matrix service shows that a total of 5.5 billion videos were viewed online in the UK in February 2010. That’s an increase of 1.5 billion on the 4 billion views in February 2009. Luke Aviet, MD at Goviral, offers tips on getting the most out of … [Read more…]
The online video industry continues to boom. Comscore’s Video Matrix service shows that a total of 5.5 billion videos were viewed online in the UK in February 2010. That’s an increase of 1.5 billion on the 4 billion views in February 2009. Luke Aviet, MD at Goviral, offers tips on getting the most out of … [Read more…]
The online video advertising market is set to break records this Christmas quarter, according to a new report published by Web TV Enterprise.
If you ran a global social network and could have gone back in time to the launch of Twitter, what would you have done differently? That’s the recurring question in more than a few dotcom boardrooms. So as Facebook announces ‘Places’ that let its 500m users check-in and become location enabled, it could be time … [Read more…]
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop … [Read more…]
The Internet Advertising Bureau – the trade association for digital advertising – has joined forces with Unruly Media to launch a new UK viral chart, showcasing the most popular branded video content in the UK each month.
Mobile has fast become the growth marketing channel for a number of organisations. For many companies this has meant developing a dedicated mobile application, but is an app necessarily the right choice for everyone? Frank Lord, VP EMEA for ATG, explains why the important issues to consider when developing a mobile app as part of … [Read more…]
Mobile has fast become the growth marketing channel for a number of organisations. For many companies this has meant developing a dedicated mobile application, but is an app necessarily the right choice for everyone? Frank Lord, VP EMEA for ATG, explains why the important issues to consider when developing a mobile app as part of … [Read more…]
Mobile has fast become the growth marketing channel for a number of organisations. For many companies this has meant developing a dedicated mobile application, but is an app necessarily the right choice for everyone? Frank Lord, VP EMEA for ATG, explains why the important issues to consider when developing a mobile app as part of … [Read more…]