Top brands ‘spamming customers with unsolicited emails’
More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.
brands
Mobile engagement: 5 barriers preventing customers from opting in to brand ads
New research and best practice guidelines from the Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) highlight the importance and effectiveness of the ‘opt-in’ audience within SMS and MMS advertising.
Top 50 online retailers in the UK
The top 50 UK online retailers, as ranked by visits, according to the latest ‘Hot Shops’ list compiled by Experian Hitwise and the IMRG.
RockYou powers 'Deal of the Day' for Facebook game developers
Social games and advertising firm RockYou has been working with several game developers to integrate Deal of the Day (DOTD) – within their Facebook games.
RockYou powers ‘Deal of the Day’ for Facebook game developers
Social games and advertising firm RockYou has been working with several game developers to integrate Deal of the Day (DOTD) – within their Facebook games.
RockYou powers ‘Deal of the Day’ for Facebook game developers
Social games and advertising firm RockYou has been working with several game developers to integrate Deal of the Day (DOTD) – within their Facebook games.
NUS student card gets digital campaign
The NUS (National Union of Students) has launched a new digital marketing campaign to support its NUS Extra card, the official UK student card offering exclusive discounts, offers and competitions.
eBay debuts motoring services hub
eBay Advertising has launched the Motoring Services Hub , an integrated online hub that showcases a wide range of motoring-related services, offers, and special deals from partners .
Britain’s fashion brands ‘fail to walk the digital catwalk’
With the world’s eyes on London Fashion Week, online interaction with some of Britain’s leading luxury clothing names will be at a peak. However, research conducted by global domain name marketplace, Sedo, has shown that some of the UK’s best loved fashion names have failed to secure ownership of their relevant web addresses, losing sight … [Read more…]
Britain’s fashion brands ‘fail to walk the digital catwalk’
With the world’s eyes on London Fashion Week, online interaction with some of Britain’s leading luxury clothing names will be at a peak. However, research conducted by global domain name marketplace, Sedo, has shown that some of the UK’s best loved fashion names have failed to secure ownership of their relevant web addresses, losing sight … [Read more…]